Alex Warp's visual identity app
When we were required to create a new visual identity for Alex Warp – producer, dj and singer- we thought that the best way to communicate the dj's spirit was to create some unique, digital and interactive business cards, where the only thing to be recorded would be the voice of their recipients.
To that end, we have created a new digital visual identity that, through an iPhone app, will turn the business cards exchange into a new interactive experience with only and surprising results every time.
Application analyses the volume and sound frequencies of a voice to generate an image. The sound waves are graphically reinterpreted as a fluid that expands over the air, creating unique forms that give a sole character to every of Alex Warp's business cards. One voice, one card, that may be sent to the recipients through email, twitter or linkedin.